Hana

The Assembly

THE REAL ESTATE GUIDE TO PITCHING, MARKETING, AND SELLING NEW DEVELOPMENT

The Assembly

THE REAL ESTATE GUIDE TO NEW DEVELOPMENT

(01)A Real Estate Program for Today’s Market Leaders

THE COMPLETE GUIDE
21 VIDEO LESSONS
10 INDUSTRY EXPERTS

Introducing The Assembly, a comprehensive educational series for modern day real estate agents. Expand business opportunities with new development marketing and sales by diving into our masterclass-inspired real estate curriculum, guiding agents through each phase of developer representation, project marketing, and sales execution. Whether you’re just starting in this business, expanding your knowledge, or seeking ways to diversify your business model, our real estate agent course is designed to elevate your expertise.

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Testimonial

The Assembly is amazing. Hana shares specific experiences that she’s had with various projects, both on a small, large, and International scale.
Testimonial Stephen Jordan: The Assembly - HANA's Amazing Insights in Real Estate Development Marketing on International and Local Scales

Stephen Jordan

Principal, Blue Horseshoe Development

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Testimonial

She’s the best in the business. I’ve sold about a billion dollars of real estate and learned everything that I know about large scale developments from Hana.
education for real estate agent, Ben Belack, Netflix, Selling Beverly Hills

Ben Belack

Realtor & Principal of The Ben Belack Group The Agency

(02)A Program Designed for Real Estate Agents

21 video lessons
in a three-part series


This comprehensive real estate program is expertly crafted to guide professionals through the dynamic world of multi-unit project marketing and sales. Starting with the fundamentals of different project types, each lesson seamlessly builds upon the previous, culminating in an all-inclusive real estate masterclass series for real estate agents of all backgrounds. Join us and redefine the way real estate is experienced today.

The Novice Kit

VIDEO SESSIONS 01-07
110+ minutes of video content
2 Supplemental Document
2 INDUSTRY EXPERTS
WITH 85+ MINUTES OF INSIGHT
We will guide you through every step of the way. The Novice Kit lays out the essential pieces of new development so you can start to build a solid foundation.
Whether you’re just starting out or expanding your business, sessions 01-07 will take you through different product types, deal structures, and how to pitch developers for new projects.
NOVICE KIT 01-07
Early Registration $1,400 $1,099

The APPRENTICE KIT

VIDEO SESSIONS 01-14
220+ minutes of video content
5 Supplemental Documents
5 INDUSTRY EXPERTSWITH 200+ MINUTES OF INSIGHT
With a solid foundation, it’s time to start framing your business. The Apprentice Kit gives you the tools to prepare your new development project for success.
From identifying your target demographic, mastering developer contracts, and building a strategic team for effective conversion rates, sessions 08-14 will take you and your project to the next level.
APPRENTICE KIT 01-14
Early Registration $3,500 $2,449

The EXPERT KIT

VIDEO SESSIONS 01 -21
330+ minutes of video content
9 Supplemental Documents
10 INDUSTRY EXPERTS
WITH 450+ MINUTES OF INSIGHT
Now that your business and project is built for success, it’s time to sell. The Expert Kit details the steps to prepare your project for launch to execute with greatness.
By understanding value creation, dynamic strategies, and elevating the real estate experience, sessions 15-21 gives you the competitive edge to become a leader in your market.
EXPERT KIT 01-21
Early Registration $7,000 $3,999
(03)Become the Real Estate Expert

Now is the time to become a leader in your market.

We want to help you sell hundreds of millions of dollars of real estate new development projects of any size, in any market.

By the end of this course, you’ll know how to:

Win the Pitch
Win the
Pitch
Pitch both institutional and solo-operating developers
Navigate Complex Deals
Navigate
Complex Deals
Structure complicated commissions, draw schedules, and cost-sharing deal terms
Craft Powerful Marketing Plans
Craft Powerful Marketing Plans
Create and execute strategic marketing plans
Financial Precision
Financial
Precision
Build out and manage robust marketing budgets
Sales Team Excellence
Sales Team Excellence
Recruit and train effective sales teams
Strategic
 Pricing
Strategic
Pricing
Model multi-phased pricing strategies and inventory release schedules
Efficiency
 Unleashed
Efficiency
Unleashed
Streamline operational systems, sales processes, and management protocols
Captivate 
Buyers
Captivate
Buyers
Create immersive sales experiences

(04)Fireside Chats

(04)Fireside Chats

Plus Fireside Chats
With real estate industry experts.

Billions of dollars of advice from developers, new development executives, creative brand marketers, research specialists, and so much more.

Stephen Jordan
STEPHEN JORDAN
Principal,
Blue Horseshoe
Development
education for real estate agent, Ben Belack, Netflix, Selling Beverly Hills
Ben Belack
Principal of the Ben Belack Group,
The Agency
Mike Leipart
Mike Leipart
Managing Partner,
The Agency
Development Group
Morgan Ball
Morgan Ball
Managing Director,
Compass Development
Marketing Group
Erin Kennelly
Erin Kennelly
Founder,
The Kennelly Group
Robert Quigg
CEO & Founder,
QUIGG
Barbie Palomino
Barbie Palomino
Owner & Principal Designer,
Studio Palomino
Nareg Kaprielian
Nareg Kaprielian
Co-Founder & Broker,
Loan Titan
Brian Cooley
Brian Cooley
Co-Founder,
Wicked+
Colin Cooley
Colin Cooley
Co-Founder,
Wicked+
real estate branding real estate branding ideas
real estate branding real estate branding ideas
education for real estate agent
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Testimonial

Partnering with Hana has allowed me to be successful on countless new development projects. Her voracious aptitude for sales management and incredible attention to detail, coupled with an acute sense for the real estate market, makes Hana an invaluable asset in any new development setting.

Morgan Ball,

Managing Director Compass Development MARKETING GROUP

(05)A Masterclass-Inspired Real Estate Program

Curriculum Overview

Value creation and dynamic strategies for a successful real estate business aren’t made overnight. Success in this field requires access to real experiences, unspoken nuances, and real-world information. The Assembly gives you that access.

With our real estate agent course, you’ll gain insights from our decades and billions of dollars of invaluable experience. This isn’t just any program; it’s a real estate masterclass-centric platform designed to give you a competitive edge in the high-stakes world of real estate. The Assembly provides a unique series for continuing education to gain unparalleled knowledge and tools to secure new development projects by creating the perfect pitch, and executing a strategic marketing plan to achieve sales benchmarks required by developer clients. 

The Novice Kit
VIDEO SESSIONS 01-07 ( 110 Minutes )

01 / Fundamentals of a New Dev Pitch
A deep dive into the technical aspects of pitching for new development business: utilizing the Trifecta, a SWOT analysis, and summarizing your success benchmarks in numbers, here’s what to expect, what to prepare for, and a few do’s and don’ts when you’re in front of the developer.

$249 / 15 minute video lesson & Supplemental PDF

A review of the 3 major new development project types and all of the nuances that come with each. The success of a project’s sales program depends on your knowledge – know exactly what you’re selling and be prepared with transaction requirements, sales disclosures, and project-related documents.

$199 / 15 minute video lesson & Supplemental PDF

Everything is negotiable: commission structures, draws, cost-sharing, unspoken fees, and overhead expenses. It’s worth your while to think outside of traditional commission splits to come up with creative, yet logical solutions to cover costs and avoid front-loaded financial risks for you and your team.

$249 / 17 minute video lesson

An insight into design development: as the market expert, it’s important to know when your advice is necessary and appropriate. Always looking through the lens of your market’s needs, design for the real buyer and their needs – not the developer, not for yourself, and not for an aspirational buyer that doesn’t exist.

$149 / 16 minute video lesson

Never underestimate the power of broker relationships. It’s important to grow and maximize your network – harnessing professional relationships in all aspects of this business will create more opportunities for you, and developers will consider the strength of your network when you’re pitching for their projects.

$149 / 14 minute video lesson

Create an actionable step-by-step plan to build a solid foundation for your sales team to understand the marketing strategy and execute as a team. Tracking conversion rates, dollars spent, and inventory absorption is just the beginning. Identify diverse sales funnels, increase your ROI, and avoid a lopsided building.

$249 / 16 minute video lesson

An effective tool in every industry, but mandatory in real estate: the multi-pronged factors of creating urgency. Leverage your project’s inventory to take advantage of opportunities to fill the void in the market, and release early units with an opportunity to increase pricing throughout your sales program.

$149 / 8 minute video lesson

The Apprentice Kit
VIDEO SESSIONS 01-14 ( 220+ Minutes )

08 / IDENTIFYING THE TARGET DEMOGRAPHIC
Dissecting the nuances of identifying your target demographic isn’t learned overnight. It’s not just about identifying who – it’s about recognizing why and what attracts certain buyers to your project. By shifting the focus to the buyers’ needs, creating a program to service them becomes much easier.

$299 / 14 minute video lesson

Create the most powerful narratives by integrating the magic of storytelling. By listening, observing, and adapting your demonstration methods to mirror your audience, curate a sales journey specific to each buyers’ needs and make them the greatest protagonist in your storytelling.

$279 / 12 minute video lesson

An overview of the core components of a formal Request for Proposal and all the details of receiving, responding, issuing, and managing an RFP. This is the most efficient way to understand exactly what you’re getting into, and asking for exactly what you need – don’t take this endeavor lightly.

$379 / 17 minute video lesson & Supplemental PDF

Creating an effective suite of marketing collateral isn’t just about pretty pictures. Emotionally captivating marketing tools should demonstrate a project’s brand values while highlighting the technical details. The best marketing tools feature and position your project for success while resonating with each buyer.

$249 / 14 minute video lesson

Traditional RPAs are nonexistent in the world of new development. Between long-form purchase agreements, public reports, and developer disclosures, it’s your responsibility to to understand the differences and technicalities of a developer’s contract and its general terms and conditions.

$329 / 18 minute video lesson & Supplemental PDF

Building the most powerful sales team to take a project from the play-offs to the championships means you’ve covered all the bases and you’re firing on all cylinders, all the time. By understanding your project’s needs and catering to your target demographic, build a team that can come together and move as a single unit.
$249 / 15 minute video lesson
Reporting isn’t just about numbers. It’s about dealing with relationships between variables, and using that information to better understand your objectives. Streamline reporting efforts to create and review sales reports with your entire team – this data quantifies your ability to problem solve quickly and efficiently.

$349 / 18 minute video lesson & Supplemental PDF

The Expert Kit
VIDEO SESSIONS 01-21 ( 330+ Minutes )

15 / THE VALUE OF SERVICES & AMENITIES

Value is relative: compare and contrast how buyers create value for services and amenities based on location, quality, and market demand. The appropriate combination of services, amenities, and programming comes down to the target demographic – premium value doesn’t exist if nobody wants it.

$399 / 12 minute video lesson

A look at the most in-demand urban and resort real estate trends to best position your projects in your local market. From sustainability and wellness, to service and technology, stay ahead of the industry curve. You don’t have to be an expert, but be aware of market trends that affect buying trends.

$399 / 17 minute video lesson & Supplemental PDF

The complexities of new development financing: Fannie Mae guidelines, PERS approval, and conventional mortgage programs to accommodate a wide range of buyers. From presale requirements and closing restrictions, being well-informed on this subject will set you apart from the competition.

$499 / 4 minute video lesson & Supplemental PDF

Building a dynamic pricing strategy for new development projects is multifaceted. It’s not just about the right prices – from market demand, baseline pricing, and price categories, creating a strategic pricing model and properly managing inventory is an essential part of a project’s success.

$599 / 11 minute video lesson & Supplemental PDF

Create a sales gallery that allows buyers to step into a space reflecting the ambiance and aesthetic of a project to connect with the property on a personal level. From technical details to creative endeavors and engaging each of the human senses, the smallest details can make the most impactful difference.

$399 / 13 minute video lesson

Bigger isn’t always better. The greatest misconception about new development marketing budgets is that a larger budget will guarantee more success. Evaluate your project to build an appropriate budget hyper-focused on conversions, and utilize resources to manage monies through sellout.

$599 / 20 minute video lesson & Supplemental PDF

Designed to train, educate, and empower a project’s sales team, Boot Camp combines everything you’ve covered to date – including project information, marketing strategies, and tactical tools – to prepare your team for success. From macro to micro, it’s time to put the dream team on the court.

$599 / 23 minute video lesson & Supplemental PDF

(06)For Real Estate Agents

Enroll Today

RAISE THE BAR OF GREATNESS

real estate branding real estate branding ideas

Until recently, real estate was a leader in antiquated business models and processes, driven from a place of individual scarcity, ruthless competition, and sometimes hasty tactics. But our combined expertise far exceeds that of any one individual, and that great real estate is the product of collective experiences.

From a developer’s point of inspiration to the market’s ever-changing demands, to the end-user’s ability to function in their homes, and thrive in their community – it’s so important to listen to each other, as well as the market. 

Join an exclusive network of brokers focused in new development marketing and sales. Remember, success is the result of ongoing education and business experiences that encompass hard-learned lessons, failures, and triumphs. Together, we can do things better.

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Testimonial

Hana has completely altered the trajectory of my career. Working with her, I have successfully closed over $150M in new development sales and continue to have a strong pipeline of development business that would not exist without her influence.

Daniel Stevenson

Estates Agent
The Agency

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Testimonial

There is so much mediocrity in this industry, and Hana cares about raising the bar in the industry – that’s the intent of The Assembly. To really raise the bar across the board – developers need better real estate agents and partners and this course delivers in that regard.

Colin Cooley

Co-Founder
Wicked+

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