The Assembly
The Assembly
THE REAL ESTATE GUIDE TO NEW DEVELOPMENT
THE COMPLETE GUIDE
21 VIDEO LESSONS
10 INDUSTRY EXPERTS
Introducing The Assembly, a comprehensive educational series for modern day real estate agents. Expand business opportunities with new development marketing and sales by diving into our masterclass-inspired real estate curriculum, guiding agents through each phase of developer representation, project marketing, and sales execution. Whether you’re just starting in this business, expanding your knowledge, or seeking ways to diversify your business model, our real estate agent course is designed to elevate your expertise.
Testimonial
Stephen Jordan
Principal, Blue Horseshoe Development
Testimonial
Ben Belack
Realtor & Principal of The Ben Belack Group The Agency
21 video lessons
in a three-part series
This comprehensive real estate program is expertly crafted to guide professionals through the dynamic world of multi-unit project marketing and sales. Starting with the fundamentals of different project types, each lesson seamlessly builds upon the previous, culminating in an all-inclusive real estate masterclass series for real estate agents of all backgrounds. Join us and redefine the way real estate is experienced today.
The Novice Kit
WITH 85+ MINUTES OF INSIGHT
Early Registration
The APPRENTICE KIT
Early Registration
The EXPERT KIT
WITH 450+ MINUTES OF INSIGHT
Early Registration
Now is the time to become a leader in your market.
We want to help you sell hundreds of millions of dollars of real estate new development projects of any size, in any market.
By the end of this course, you’ll know how to:
Win the
Pitch
Navigate
Complex Deals
Craft Powerful Marketing Plans
Financial
Precision
Sales Team Excellence
Strategic
Pricing
Efficiency
Unleashed
Captivate
Buyers
(04)Fireside Chats
(04)Fireside Chats
Plus Fireside Chats
With real estate industry experts.
Billions of dollars of advice from developers, new development executives, creative brand marketers, research specialists, and so much more.
STEPHEN JORDAN
Blue Horseshoe
Development
Ben Belack
The Agency
Mike Leipart
The Agency
Development Group
Morgan Ball
Compass Development
Marketing Group
Erin Kennelly
The Kennelly Group
Robert Quigg
QUIGG
Barbie Palomino
Studio Palomino
Nareg Kaprielian
Loan Titan
Brian Cooley
Wicked+
Colin Cooley
Wicked+
Testimonial
Morgan Ball,
Managing Director Compass Development MARKETING GROUP
(05)A Masterclass-Inspired Real Estate Program
Curriculum Overview
Value creation and dynamic strategies for a successful real estate business aren’t made overnight. Success in this field requires access to real experiences, unspoken nuances, and real-world information. The Assembly gives you that access.
With our real estate agent course, you’ll gain insights from our decades and billions of dollars of invaluable experience. This isn’t just any program; it’s a real estate masterclass-centric platform designed to give you a competitive edge in the high-stakes world of real estate. The Assembly provides a unique series for continuing education to gain unparalleled knowledge and tools to secure new development projects by creating the perfect pitch, and executing a strategic marketing plan to achieve sales benchmarks required by developer clients.
The Novice Kit
VIDEO SESSIONS 01-07 ( 110 Minutes )
01 / Fundamentals of a New Dev Pitch
$249 / 15 minute video lesson & Supplemental PDF
02 / NEW DEV PRODUCT TYPES
A review of the 3 major new development project types and all of the nuances that come with each. The success of a project’s sales program depends on your knowledge – know exactly what you’re selling and be prepared with transaction requirements, sales disclosures, and project-related documents.
$199 / 15 minute video lesson & Supplemental PDF
03 / EVERYTHING COMMISSIONS, FEES, AND DRAWS
Everything is negotiable: commission structures, draws, cost-sharing, unspoken fees, and overhead expenses. It’s worth your while to think outside of traditional commission splits to come up with creative, yet logical solutions to cover costs and avoid front-loaded financial risks for you and your team.
$249 / 17 minute video lesson
04 / DESIGN DEVELOPMENT ADVISORY
$149 / 16 minute video lesson
05 / MAXIMIZING THE BROKER NETWORK
$149 / 14 minute video lesson
06 / METRICS OF MULTI-UNIT SELLING
$249 / 16 minute video lesson
07 / MARKET RESONANCE AND CREATING URGENCY
$149 / 8 minute video lesson
The Apprentice Kit
VIDEO SESSIONS 01-14 ( 220+ Minutes )
08 / IDENTIFYING THE TARGET DEMOGRAPHIC
$299 / 14 minute video lesson
09 / CREATING THE NARRATIVE & STORYTELLING
Create the most powerful narratives by integrating the magic of storytelling. By listening, observing, and adapting your demonstration methods to mirror your audience, curate a sales journey specific to each buyers’ needs and make them the greatest protagonist in your storytelling.
$279 / 12 minute video lesson
10 / MASTERING RFPS FROM BOTH SIDES
An overview of the core components of a formal Request for Proposal and all the details of receiving, responding, issuing, and managing an RFP. This is the most efficient way to understand exactly what you’re getting into, and asking for exactly what you need – don’t take this endeavor lightly.
$379 / 17 minute video lesson & Supplemental PDF
11 / THE MARKETING COLLATERAL SUITE
$249 / 14 minute video lesson
12 / RPA vs. PSA
$329 / 18 minute video lesson & Supplemental PDF
13 / BUILDING THE DREAM TEAM
14 / THE SCIENCE OF REPORTING
$349 / 18 minute video lesson & Supplemental PDF
The Expert Kit
VIDEO SESSIONS 01-21 ( 330+ Minutes )
15 / THE VALUE OF SERVICES & AMENITIES
Value is relative: compare and contrast how buyers create value for services and amenities based on location, quality, and market demand. The appropriate combination of services, amenities, and programming comes down to the target demographic – premium value doesn’t exist if nobody wants it.
$399 / 12 minute video lesson
16 / URBAN MARKET & RESORT TRENDS
$399 / 17 minute video lesson & Supplemental PDF
17 / FANNIE MAE & NEW CONSTRUCTION FINANCING
$499 / 4 minute video lesson & Supplemental PDF
18 / PRICING & INVENTORY RELEASE STRATEGY
$599 / 11 minute video lesson & Supplemental PDF
19 / AN IMMERSIVE SALES GALLERY EXPERIENCE
Create a sales gallery that allows buyers to step into a space reflecting the ambiance and aesthetic of a project to connect with the property on a personal level. From technical details to creative endeavors and engaging each of the human senses, the smallest details can make the most impactful difference.
$399 / 13 minute video lesson
20 / EVERYTHING ABOUT MARKETING BUDGETS
Bigger isn’t always better. The greatest misconception about new development marketing budgets is that a larger budget will guarantee more success. Evaluate your project to build an appropriate budget hyper-focused on conversions, and utilize resources to manage monies through sellout.
$599 / 20 minute video lesson & Supplemental PDF
21 / BOOT CAMP
$599 / 23 minute video lesson & Supplemental PDF
Enroll Today
RAISE THE BAR OF GREATNESS
Until recently, real estate was a leader in antiquated business models and processes, driven from a place of individual scarcity, ruthless competition, and sometimes hasty tactics. But our combined expertise far exceeds that of any one individual, and that great real estate is the product of collective experiences.
From a developer’s point of inspiration to the market’s ever-changing demands, to the end-user’s ability to function in their homes, and thrive in their community – it’s so important to listen to each other, as well as the market.
Join an exclusive network of brokers focused in new development marketing and sales. Remember, success is the result of ongoing education and business experiences that encompass hard-learned lessons, failures, and triumphs. Together, we can do things better.
Testimonial
Daniel Stevenson
Estates Agent
The Agency
Testimonial
Colin Cooley
Co-Founder
Wicked+