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In the Press: FORBES

Real Estate Stories: Founder Hana Cha on How Agents can Thrive

In the ever-evolving landscape of the real estate market, innovation and being able to tell the right story have been keys to survival. Since the COVID pandemic, the industry has been facing numerous twists and turns, leaving real estate agents to craft new opportunities in a rapidly fluctuating landscape.

Hana Cha, trailblazing icon in the industry, a co-founder of The Agency’s new development division and former managing director at Compass, started her company, HANA. during the pandemic itself, and since then she has been stirring up the real estate industry with her unconventional strategies.

Todd Goldstein, the Chief Revenue Officer from AEG, one of the leading sports and entertainment companies of the world, and also the developer of The Ritz-Carlton Residences at L.A. LIVE, quite accurately puts Cha’s fiery personality into perspective:

“We owe much of the success of The Ritz-Carlton Residences at L.A. LIVE to Hana’s tireless leadership, creative negotiating tactics, and constantly evolving sales strategies to deliver record-breaking sales. She operates like a corporate exec that knows how to roll up her sleeves to deliver what developers need, while accommodating buyers with white-glove customer service and excellent business acumen.”

Hana Cha’s insights offer a story of adaptability, innovation, and, most importantly, the relentless pursuit of excellence. In a market where the rules are ever-changing, these professionals are proving that success thrives in the hands of those who accept the reality of this evolving world; and dare to continually diversify, adapt, and learn.

I spoke with Hana Cha on what she did differently when real estate was practically drowning and how real estate agents are adapting to the new normal while also making their mark in the business.

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