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real estate broker - Hana Cha

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In the Press: NEW YORK TECH

Real Estate Pioneer Hana Cha Spills the Beans on How to be a Top-Notch Real Estate Broker in 2024

2024 is only days away, and the real estate world is still lingering in the residue of the fluctuating real estate market and high interest rates. A roller coaster of recession and inflation, combined with constantly changing regulations has been pushing real estate brokers against the wall time and time again. Times like these are when the question arises – what is the X factor that gives the real estate agent the unparalleled competitive edge?

A pioneering figure in the industry, one of the co-founders of The Agency’s New Development arm, and former managing director at Compass Development Marketing Group, Hana Cha, didn’t just weather this storm, she launched her groundbreaking company, HANA., during the chaos of 2020 and overcame the tumultuous waves of 2023. In an exclusive interview, Hana offered her insights into the matter, talking about what it takes to be a real estate agent today.

Know Your ‘Hood Inside Out

Hana’s first commandment is knowing your turf inside out. To be a top-notch real estate broker, you need to go beyond the square footage, you need to know everything about the locality of the property you’re dealing with. This includes its history, community members and events, past and future urban planning, local politics – everything that gives you a holistic understanding and greater insight into the property and its neighborhoods.

Embrace the Digital Revolution

Excuses like “I’m not a tech person” won’t cut it in 2024. Hana’s verdict is clear: technology is here to stay, and agents need to embrace it. From social media finesse to navigating virtual reality applications and AI wizardry, being tech-competent is a non-negotiable now. You don’t have to be a Silicon valley techpreneur, but you sure need to know your way around heavily used tools like beyond the basic CRM, Docusign, Zoom, Google Meet, Dropbox, etc. and gain knowledge and confidence with new tech platform integrations coming up in the industry.

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