Hana Cha: A Real Estate Niche That Nobody is Talking About | Real Marketing Podcast
In this episode of “Real Marketing,” we welcome Hana Cha, a real estate development advisor and Founder of HANA. From being a part of over $4 billion in development projects across the U.S. to now advising developers with the do’s and don’ts, Hana discusses how Realtors can tap into this niche.
Hana shares her personal journey into the world of real estate development, and how her business got started. She gives real estate agents advice on how to mine for development projects as she talks through the differences of a SFR listing pitch and a project’s pitch presentation. In addition, Hana and Cameron dissect the pro’s and con’s of automated marketing systems and how technology has changed the way real estate is consumed. From AI takeovers and the missing human experience, and constantly changing key performance indicators and revenue opportunities. They explore the nuances of technical marketing and finding sales alignment.
Hana shares all the unspoken details of commission splits, different stages of selling, to how developers choose the right listing agent. Get the unknown secrets to how development marketing and sales actually work. Learn more about real estate development marketing and sales by joining Hana in The Assembly today. Get the complete real estate guide to pitching, marketing, and selling multi-million dollar new development projects in any market.
The Real Marketing Podcast is a real estate podcast designed to uncover objective reality within the real estate industry. Hosted by Cameron Evans, it acts as a virtual war room to discover the right information needed in any given moment to continually improve and sustain business goals for clients and real estate agents.
