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In the Press: WEALTH INSIDER

Real Estate Powerhouse: Hana Cha Orchestrates Success in Development Marketing and Sales

Hana Cha, a name synonymous with expertise and innovation in the luxury real estate development marketing and sales landscape, has carved a remarkable path in the industry. Through her company, HANA, she has not only achieved exceptional results for her clients but also established herself as a trust partner and a force to be reckoned with.

Hana boasts an impressive track record, having been involved in over $4 billion worth of new development projects across the Americas. Her relentless drive and strategic acumen have earned her the reputation of an industry-leading expert. Her extensive experience encompasses all facets of new development marketing, sales, and operations. This comprehensive knowledge positions her as a valuable asset to top real estate developers and investors, with a portfolio exceeding 35 notable urban and resort properties.

Beyond the Ordinary

Hana’s ability to navigate challenges and her adeptness in unconventional situations set her apart. Her consulting arm, Advisory Studio by HANA, is built on a project- and client-specific program where one size does not fit all. The Advisory Studio provides a comprehensive suite of services for developers that examines the various phases of pre-development planning, market positioning, sales strategy, and optimized operations with measurable results.

 

Building a Collaborative Ecosystem

Hana’s vision extends beyond individual projects.  She recognizes the power of collaboration and has established The Assembly by HANA, a comprehensive educational program designed to equip real estate agents with the necessary tools to expand their business opportunities and excel in development marketing and sales. The Assembly elaborates on this program, structured as a masterclass-inspired series, guiding participants through various aspects of developer representation, project marketing, and sales execution. This initiative fosters knowledge sharing and empowers agents to become more effective players in the market.

 

Collective Strength through the Marketplace

Further solidifying her commitment to collaboration, Hana has created the Collective Marketplace by HANA – a platform that connects specialized real estate development partners and industry experts. The Collective Marketplace describes this unique space as a hub where developers, real estate agents, and industry professionals can find and connect with a network of proven professionals, fostering a collaborative environment that drives success without the headaches.

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