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CEO World - Real Estate Agents - Hana Cha

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In the Press: CEO WORLD

Foundation Pillars to be at the Top of the Real Estate Game

In the midst of what seemed like a challenging landscape for real estate agents in the early onset of 2024, a silver lining has begun to emerge on the horizon. In the first couple months of the new year, we’ve witnessed a surge in activity, an increase in inventory, and a downward trend in interest rates. These developments breathe new life into the industry, offering agents a glimmer of hope amidst the market’s last year of uncertainty.

This is a crucial time for any real estate agent as competition is at its highest peak. It’s important to grab the golden opportunities as soon as they present themselves. Real estate veteran Hana Cha, known for her unconventional plays through rough seas of this industry, shares her insights on the foundational values that real estate agents should never compromise, in addition to the essential habits to stay above the crowd in this business.

The 7 non-negotiables to build a lasting business in real estate

In today’s real estate market, success is not just about sealing deals; it’s about embodying core values and maintaining a steadfast commitment to integrity, professionalism, and your personal brand. Here’s a rundown of Hana’s suggestions on what to steer clear of to stand out of the crowd, and become a reputable real estate agent:

  1. Check your ego and stay grounded: Let humility, hard work, and gratitude be your guiding principles. Ego can cloud judgment and hinder relationships – stay grounded and bring sincerity when you approach a client or an opportunity.
  2. Short-cuts aren’t real in this business: Real estate is challenging, and easy money can be a red flag. Portraying the fiduciary responsibilities involved in real estate as a simple task can undermine your credibility. Maintain your values and principles.
  3. Your integrity is non-negotiable: Never compromise your moral compass for the sake of a deal, client, or the next shiny toy. Uphold ethical standards in all your business endeavors, regardless of the pressure or temptation.
  4. Principles over Social Climbers: Obvious social climbers won’t get far. Forging inauthentic relationships for the purposes of name-dropping and social climbing is the quickest way to destroy your reputation and brand.
  5. Beware of Trend Chasing: Not all trends translate to tangible returns. Don’t get swept up in fads that don’t contribute to your bottom line, instead, focus on strategies that drive sustainable growth.
  6. Fight Against your Inner Inertia: Laziness has no place in real estate. Stay proactive, continuously be on the lookout for improvement opportunities, and never rest on your laurels.
  7. Focus on the long-term: A career in real estate is a marathon, not a sprint. Don’t let the excitement of certain deals distract you from the bigger picture. Maintain discipline and focus, regardless of deal flow and market fluctuations.

7 essential traits to survive and thrive as a real estate agent

Being a top-notch real estate agent requires more than just a sleek suit and deep rolodex. According to Hana, it demands dedication, expertise, and a willingness to roll up your sleeves and dive deep into the nitty-gritty of the industry.

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