Succeeding in today’s crowded real estate market is a whole lot easier when you have something that gives you an edge over the competition. If you’re a real estate agent or developer, real estate social media marketing can go a long way as far as helping you secure clients, make successful sales and position yourself as a trusted authority in your field.
Expanding Your Reach Through Real Estate Social Media Marketing
Social media platforms are busy places, and over 90% of U.S. marketing professionals who work for companies of 100 or more embrace social media as part of their overall marketing strategy. Connecting with a broader audience helps you expand your reach, boost your visibility and get your name and branding in front of new faces you might otherwise not be able to reach.
Many modern real estate agents and developers turn to social media to post listings and photos, engage in question-and-answer sessions with prospective buyers, and share educational content showcasing their industry intel. Sharing quality content on social media regularly boosts your online presence while positioning you as a trusted resource on real estate-related matters.
Building Your Brand
In real estate, your brand represents who you are, how you work and what values you uphold when working with clients. Social media marketing allows you to showcase your brand’s identity and make its logo, colors and unique brand identifiers more recognizable.
Keeping your online presence and real estate social media posts consistent in colors, images and catchphrases helps reinforce your brand’s image. Posting regularly and keeping your content timely and engaging also helps your brand look knowledgeable, so creating a real estate social media calendar – and sticking to it — is a great way to boost brand visibility.
Making Personal Connections
Long-term client relationships are crucial to keeping your real estate business profitable over time. Real estate social media marketing allows you to connect with your audience, not only on a professional level but also on a personal level, helping build loyalty and trust among your followers.
Try recording live while conducting a walkthrough of a new property for sale or film client testimonials that help highlight your brand and business as a trustworthy, well-informed industry insider. Be sure to reply to customer queries or comments in a timely, respectful manner so prospective clients see you as a responsive, communicative potential partner.
Adding a more personalized touch to your social media efforts also helps “humanize” your brand, which can help you secure repeat customers and establish meaningful connections with homebuyers. When a social media user feels a personal connection to you, they become more likely to remember your name when it’s time to buy real estate.
Maximizing Impact Through Targeted Ads
You may have noticed that you don’t have to do much more than think about or mention a particular product to have it served up to you in the form of a targeted social media ad. Social media platforms have quite a bit of intel about their readers, and different channels use different methods to collect information about user demographics, preferences and behaviors. As a real estate agent or developer, you can use this information to target the consumers who are most likely to buy property.
For example, targeted social media ads help you hone in on a particular demographic, such as higher-income individuals or individuals who live in a specific neighborhood. In other words, rather than casting a wide net, using targeted ads in your real estate social media marketing helps you connect with the people most likely to invest in your services, helping ensure the smartest use of your marketing budget.
Analyzing Results and Adapting Accordingly
Unlike some forms of marketing and advertising, the effectiveness of social media marketing is measurable. You can review any number of different metrics, including click-through and conversion rates, to get a sense of how well your targeted or other social media ads are performing.
Reviewing these insights helps you develop a better sense of the kind of content your target consumer considers valuable — which, in turn, helps you determine where to concentrate your real estate social media marketing efforts and where to put your ad dollars moving forward. Keep in mind that the algorithms social media channels use to decide what ads or content appear first undergo frequent change, so it pays to stay knowledgeable about these changes so you can update your ads, content and strategy accordingly.
UNLTD FIX’s Quick Take to Building your Brand and Connections
TL;DR, we got you. Social media is ever-evolving, building a brand that stands out and forges connections that last is no easy task—it takes time. Here are the first 5 areas we focus on when building a brand on social media:
- Understanding Your Brand’s Core: Before you post it’s crucial to understand the heart of your brand. Ask yourself: What are the values and stories that define you? This self-awareness is the first step in our guide, tailored to help you craft a brand narrative that resonates authentically with your audience.
- Connecting Through Social Media: Social media is the new Google. Our nuanced strategies are tailored to each platform like LinkedIn for B2B connections, Instagram for visual storytelling, and Twitter for real-time engagement. It’s not just about being present; it’s about being impactful.
- Engagement that Converts: Gone are the days of passive posts. In the world of social media, every like, share, and comment is a potential goldmine for building relationships that convert to sales. You are missing out if you are not in your comments having conversations.
- Growing Your Net Worth Through Networks: Your net worth in the digital age is increasingly defined by your network. Leverage connections, collaborations, and community-building that expand your reach and enrich your brand’s value proposition.
- Analytics: The Mirror to Your Brand’s Soul: Understanding data is understanding your audience. At UNLTD FIX we are amazed at how many people do not look at their
Finding Help With Real Estate Social Media Marketing
Today’s most successful real estate agents and business owners are those who understand that real estate social media marketing isn’t just helpful — it’s vital. Learn more about social media management for real estate agents and how HANA and our trusted partners can help you leverage the power of social media for your real estate agency or business’s benefit.
https://www.entrepreneur.com/science-technology/transform-your-social-media-will-these-content-marketing/435794
https://www.forbes.com/sites/forbes-global-properties/2022/06/02/how-top-agents-are-leveraging-social-media-to-sell-homes-in-2022/?sh=7d462ea44c99
